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Square: That Thing You Haven't Heard Of
Square is hoping to be your next and only way to process payments and looks to completely change the world of payment processing. And you’ve probably never even heard of it. Founded in 2009 by Twitter...
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How Apple Keeps Its Cool(ness)
Chances are, if you’ve breathed for a prolonged period of time on this earth, you’ve either seen, admired, used or even hated an Apple product. Their symbol, the iconic apple, has seemingly become...
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A Few Reasons to Be Skeptical of Apple
Apple’s designs are beautiful. Art, even, for some. It is in part because of their iconic designs that they’ve been able to see such phenomenal success recently, raking in billions of dollars. Now,...
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Apps And The Cloudified World
In a normal working day, I will use four different devices to access the internet – a computer at work, a laptop at home, a smartphone and an iPad (or tablet, whatever). I thoroughly enjoy being able...
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Amazon v. B&N and The Battle of the Cheap Tablets
When Apple released their iPad, it was a big deal. It was sleek, it was cool, and it was relatively inexpensive. I say relatively, and I stress relatively because that’s what it was — compared to...
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Customer Service and Helping Individuals For Free
It was a cold day in February in Meadville, Pennsylvania. On most days during the winter season it can easily sink into the teens, dropping down to single digits and even into the negatives late at...
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Captivating Consumers by Telling Your Brand's Story
When a person steps into a Ford (or a Ferarri, or a BMW) that person isn’t just entering a car that’s been developed by a faceless brand. Instead, that person is placing themselves into a storyline. A...
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Why Copy Matters
It is, quite literally, everywhere — attached to movie posters, advertisements in magazines, and lengthy websites about, well, whatever. It is what drives people to have to think, remember, or share....
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Why Marketing Your Business Should Be Fun
Running a business is difficult enough as is — there’s always payroll to cover, suppliers to pay, customers to talk to. Many, many highs, and even more lows. But that’s the business side of things....
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In Social Media, Conversation = Sales
With the current state of our economy, businesses have placed a lot of emphasis on cutting back on overhead — stocking inferior products, or decreasing hours for employees, etc. — and trying their best...
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Apple Releases New iOS 8: Developers Review
Out with the old, in with the new! Apple has released their iPhone 6 and iPhone 6 Plus (for those who like extra room when it comes to the screen) and with the cellphones we had to expect a huge iOS...
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